Who I help.
I partner with marketers, graphic designers, website developers, and business coaches who subcontract their foundational copywriting.
Expect your white-label partner to quickly and reliably deliver foundational copy you can build your clients’ entire marketing plan on.
Love delivering well-written, strategic brand messaging guides and websites you didn’t have to write to clients you respect.
Excel at client management and marketing strategy.
Don’t care much about sentence length, em dashes, comma rules, etc., but want your copywriter to really care about those things.
Are trying to grow your business efficiently.
Can run client interview calls well, or are willing to let me run them.
Are OK with generic or bland copywriting. (Note: This isn’t my version of the tell-me-about-your-weaknesses question from job interviews. I sincerely refuse to do generic copy.)
Have a message-discovery process that relies only on a client’s written responses to a questionnaire. (Note: In order to deliver non-generic copy consistently and quickly, I need your clients’ in-depth answers.)
Aren’t pushing (or at least nudging) clients to be strategic in their marketing.
Expect your white-label partners to compromise their integrity.
Expect to pay Fiverr rates or hourly rates (versus project-based rates) for copywriting.
Need me to design or code anything.
Does it sound like we’d be a good fit? Then snag a time on my calendar. Let’s discuss what it’s like to work together.