Let's focus on what actually works.
Want to work with a copywriter who follows these guiding principles?
Way, way too many companies are bombarding people with messages. It makes all the difference for small businesses when they decide to talk only to their true audience.
Marketing and sales go hand in hand.
Business owners achieve their goals faster and easier if they have a plan and a great coach. (I don't fill either need, but I partner with those who can.)
I’m incredibly fortunate to be skilled in strategic copywriting. It’s best for all involved if I stick to that particular zone of genius.
I partner with strategy-focused business coaches, website developers, graphic designers, sales consultants, and marketing directors. It's magical when we combine our talents.
StoryBrand and They Ask You Answer are great frameworks for helping audiences get to know, like and trust a business. (Note: I'm no longer a certified StoryBrand Guide.)
My partners can rely on me to complete my projects on time, on budget, and needing no or only minor edits.
I’m strategic, curious, enthusiastic, and a little obsessed with using words to help good people do good things in the world.
Interested in meeting and seeing if we might be a good fit for a white-label partnership?
Have both profits and quality.
You see a range—a really wide range—of experience and costs for white-label copywriters.
Many of the coaches and marketers I speak with have tried to outsource their writing at least once. Often, they've found prices that left them with minuscule margins or the copy wasn't the quality they needed.
If you haven’t found the sweet spot where profitability meets professional prose yet, please don't give up hope.
I have 30+ years of writing experience covering a wide variety of topics and industries. I've written about everything from artificial turf to higher ed to couples counseling.
Answers to your most pressing questions...
How can I get the most from a white-label partnership?
Every new relationship holds potential for joy—and heartbreak, including new white-label partnerships. Here are a few ideas for having the partnership you hope for.
Who do you help?
The short answer is: marketers, graphic designers, website developers, and business coaches who subcontract their foundational copywriting. The long answer is here.
What are others saying about working with you?
Here are a few testimonials from current and past clients.