Pricing and Profitability

1. Ensure you’ve priced your project to build in both profits and your partner’s fees.

• Do you have your partner’s most current rate sheet?

• If you’re crossing international borders, do you need to account for likely fluctuations in exchange rates?

• Is there anything outside what you consider your normal scope of work, but your partner might see as an add-on?  

Timing

2. Ensure you both agree on the schedule.

• How much time will your partner need to get you something that’s ready to present to the client?

• How fast can she make revisions when the client wants to tweak things?

• Can you count on her to be available to work on your project? Is she able to start next week, or will you be waiting a month?

• What happens when the client is really, really slow getting his revisions to you? Will your partner be willing to make those changes after a month has gone by?  

Quality and Values

3. Ensure you’re a good match for quality and customer service.

• Can you count on your partner to deliver a draft that doesn’t need revising before presenting it to the client?

• Are you counting on getting a honeymoon-grade draft every time? Or do you prefer a budget-conscious partner who consistently delivers solid (but not jaw-dropping) results?

• Do you share the same values—at least as far as quality and customer service go? Do you prefer a partner who measures success mostly on client feedback? Or is being the knowledgeable guide more important? (e.g., What do you say to a client who insists on using ‘We’re the best’ as their website header? How would your partner ideally respond?)

  Hopefully, these suggestions make it faster and easier to build a valuable white-label partnership.

I partner with marketers, graphic designers, website developers, and business coaches who subcontract their foundational copywriting.

Interested in seeing if we might make good white-label partners? Grab a time on my calendar and let’s see where things go from there.